Case study 2: The level (Episode 1)

This new trailer for a new TV drama is everywhere to allow people to read about what it is about, so they can watch it. My teacher found the trailer on the internet. The trailer was on a newspaper which is called Metro. The link to this online newspaper is:  http://metro.co.uk/2016/09/29/itvs-newest-crime-drama-the-level-is-looking-pretty-creepy-in-this-trailer-6160619/
My teacher thought it would be a good idea if the trailer group analysed this for our research. So I did a CEMS analysis for this trailer like I did with the other trailer: (Thirteen).

At the beginning of this trailer there is non- diegetic sound of a girl and it seems as if she is humming and then a man starts to speak, this is also non diegetic sound because you cannot see the man on the screen. The camera slowly zooms into the car which has a man sitting inside. As the camera zooms in to the car and captures a picture of a man may make the audience think that the man in the car may be talking. The audience may think what is so important about the car an the man and what will the man be doing in the drama. The lights which are on at the front of the car seem as if they are eyes because it is dark. Then there is a big bang which leads the screen pitch black and then a close up of someone's hand putting a police banner around something. This tells the audience that something terrible has happened and would make the audience want to know what is going on. Straight away the trailer tells the audience that this is a crime genre trailer. There then is a close up of two investigators who a recognisable. This would make the audience want to see the trailer even more if they had recognised the characters. As one of the investigator walks away there is a mid shot of another lady who is getting out of the car this shows the audience that all these people must be important in the TV drama.
          There is a mid shot of a lady looking upset and holding a coffin. This tells the viewers that someone has passed away. The people behind the women look upset but you could tell that the people have been edited, and it show that it is blurry. While this is showing on the screen there is non diegetic sound of a lady talking. There is a close up of a man looking up at the sky and then a close up another man looking down into his hands which tells the audience/viewers that he is stressed and upset. The camera then makes a long shot of a man standing with loads of cars and lorries around him and then he turns around looking at the camera. This tells the audience that there is something behind the camera. This shows the audience that the camera is showing only the important people who are going to be in the TV drama the most.
   
          There is a close up shot of someone in the car and it seems like the car is being pushed over or it has crashed. As the camera zooms out it shows us what is happening, it shows that the lorry is pushing the car and the person in the car is not enjoying it. There then is a close up of a person facing their back towards the camera, and this would make the audience want to know who it is.Then there is a mid shot of a girl getting rewarded, this would make the audience think about why she has got an award and why is she so important in the trailer. This scene would make the audience watch the TV drama because the girl who is getting rewarded is familiar and a star in other TV dramas which are already out. Suddenly the camera makes a close up of the same girl, but at a different scene, and in this scene she is crying and seems really upset. The viewers would actually end up confused because they would think that she was happy and being rewarded, whereas now she is upset. They would wonder what happened to make her feel this way. Also the girl has a purple eye and is all bruised up, this would make the audience think how she got a purple eye.
       
        You could hear heavy breathing as the girl cries and walks forward towards the camera. This is called diegetic sound. Also, in this trailer non diegetic sound is used when there is a man and women talking but they are not on the screen, this makes the audience want to knowing who is talking. The people who are talking and not on the screen are talking as if they are talking to someone or telling what is happening. At the end the title comes up and the humming from the girl comes up, just like the beginning of the trailer. The title is written unusually because the two letters at the end are reflected, the same way the first two letters are written. The title would make the audience think why it is called the level. Also the background behind the title is clear and gets blurry as the camera zooms into the title a bit more. The background has a building which is surrounded by water, and the clouds in the sky seem like the are edited.